Author: John Paul Strong

Navigating the Future of Programmatic Advertising for Dealers

Aug 17, 2023

For over a decade, programmatic advertising has revolutionized the way businesses advertise and reach their target audience. As we venture... Read More »

SVMS Google’s Game-Changing Updates

Aug 10, 2023

Google has unveiled the most impactful product mix we’ve ever seen.We’ll take you through Performance Max and Vehicle Ads, Demand... Read More »

Stellantis Sees First-Half Profits Soar

Jul 28, 2023

News Roundup – July 28, 2023 Ford Fights Back in EV Market with Major Price Cuts on F-150 Lightning... Read More »

Things On My Mind - State of the Industry

Jul 19, 2023

What’s on my mind this week is the state of our auto industry. What the Numbers Say Through June,... Read More »

Auto Sales Defy Forecasts

Jul 6, 2023

News Roundup – July 6, 2023 Car Repairs Are Taking Longer This Summer Automotive dealers are facing challenges in... Read More »

Unveiling the Top EV of 2023

Jun 30, 2023

News Roundup – June 30, 2023 Hyundai Ioniq 6 Named Top EV by Car and Driver In Car and... Read More »

Behind the New Google AI for Personalized Ads

Jun 27, 2023

When Bob Dylan sang “The Times They Are a-Changin’,” it was a little early to be thinking about the rise... Read More »

Things On My Mind: The Lost Art of the Sale

Jun 22, 2023

What I’ve been thinking about a lot lately is how the art of selling a car has been lost. It... Read More »

Behind Volvo's New $35K Mini-SUV

Jun 8, 2023

News Roundup – June 8, 2023 Take a Look at Volvo’s New $35K Mini-SUV Volvo aims to attract younger... Read More »

Toyota's Ads Drive Loyalty Among Hispanic Community

Jun 2, 2023

News Roundup – June 2, 2023 Toyota’s Ads Drive Loyalty Within Hispanic Community Toyota’s success in capturing the Hispanic... Read More »