John Paul Strong, Author at Strong Automotive Merchandising

Remote Workers Replace Commute with TV Time

Oct 22, 2021

The pandemic has upended more norms than we could have anticipated. While most dealers’ attention is focused on supply chain... Read More »

CarMax Exits New Car Scene + Defining Carbon Neutral for Dealers

Oct 20, 2021

CarMax Exits the New Car Business National auto retailer CarMax has officially left the new car sales market with the... Read More »

Location and Socioeconomic Status Influence Car Ownership

Oct 12, 2021

Nobody owns more cars than Americans do. According to the U.S. Department of Transportation, there were 248 million light-duty vehicles on the roads... Read More »

Recapping the STRONG Virtual Marketing Summit

Oct 6, 2021

Did you make it to the 2021 STRONG Virtual Marketing Summit? If not, no worries. We’re here with this month’s... Read More »

CarMax's Record Q2 Revenue + Apple vs. Facebook Standoff

Oct 4, 2021

iOS 15 – Apple vs. Facebook on Ad Tracking The latest version of Apple’s iOS, released Sept. 20, brought the... Read More »

What Google’s Page Experience Update Means For Slow Websites

Sep 23, 2021

Conventional wisdom holds that first impressions are vitally important. In the instant-gratification world of online search engines, your website can... Read More »

Baby Boomers Are Selling Their Homes

Sep 17, 2021

The housing market and automotive industry have long been linked, and there’s evidence to suggest that this trend will continue... Read More »

New Automotive Website Launches, Another Stimulus Coming

Sep 13, 2021

Rocket Auto Website Live with 35,000 Used Models Rocket Cos. has launched its new online automotive marketplace, Rocket Auto. Currently,... Read More »

9-21-21 is Coming. Are You On the List?

Sep 7, 2021

Digital marketing changes faster than most people can keep up with. On top of managing a dealership’s daily operations, staying... Read More »

What Hurricane Ida Could Mean for Car Prices

Sep 2, 2021

Hundreds of thousands of cars have been damaged or destroyed by Hurricane Ida and the floods in Louisiana through the... Read More »

Author: John Paul Strong - Page 11