John Paul Strong, Author at Strong Automotive Merchandising

Social Media’s BIG 3: Facebook / Linked in / Twitter

Mar 9, 2010

Demographic Profiles of the largest and most commonly used social media sites for dealers. 325 million people actively using Facebook regularly... Read More »

Toyota: No Evidence Throttle Fails in Fixed Cars

Mar 5, 2010

March 5, 2010 Toyota City, JAPAN (Reuters) – Toyota Motor Corp said a partial review of complaints of unintended acceleration... Read More »

Ford passes GM in U.S. sales with 43% jump, steers U.S. industry to 13% gain; February SAAR

Mar 3, 2010

U.S. CAR AND LIGHT-TRUCK SALES, FEBRUARY All manufacturers have reported. Numbers in this table are calculated by Automotive News based... Read More »

A Recent Scarborough Poll Shows Hispanic Customers Travel Further than Non-Hispanics

Mar 2, 2010

The recent data taken from the New York DMA shows Hispanic new car buyers are more apt to travel than... Read More »

Buyers Rank Their Dealership Experience

Mar 1, 2010

More bad news for new-car dealers In extolling the wonders of new cars, we sometimes forget about the importance of... Read More »

Dealers See Used Car Increase in 2010

Mar 1, 2010

There are two dealerships that are partners with STRONG who have seen a lift in used car traffic and sales... Read More »

2010 Dealership Website Awards

Feb 26, 2010

And the February Award for Outstanding Dealership Website goes to… Toyota of Boerne! Toyota of Boerne is the winner of... Read More »

Direct Mail Continues to Remain Effective

Feb 26, 2010

Direct Mail has been referred to in our advertising agency as “the silent killer” and with the results of December... Read More »

One Step to Make Better Use of Your Dealership’s FACEBOOK Page

Feb 23, 2010

One way that a couple of dealerships are finding to cultivate a more engaged following on FACEBOOK is by giving... Read More »

February Newsletter

Feb 20, 2010

Author: John Paul Strong - Page 116