John Paul Strong, Author at Strong Automotive Merchandising

Aug 25, 2021

Although TV advertising still accounts for 29% of total 2020 advertising spend for the automotive industry in India, the segment’s... Read More »

Aug 20, 2021

Road Travel Increased 14.5% in June Last month, U.S. road travel increased to near pre-pandemic levels, jumping 14.5% as compared... Read More »

Aug 10, 2021

The Millennial generation has reached a major milestone in 2021. Born in 1981, the very first members of Generation Y... Read More »

Aug 4, 2021

When dealers were struck with the 2008 recession’s fallout, it was sink-or-swim to stay in business. Then, Cash for Clunkers... Read More »

Jul 30, 2021

Used Vehicles Continue Growing in Value While the surge in new-car prices has made it more expensive for shoppers to... Read More »

Jul 28, 2021

Much like the tectonic plates beneath the surface of the earth, something in America has been shifting slowly but steadily.... Read More »

Jul 23, 2021

With Americans spending more time at home over the past year, the value of TV ad space has only increased.... Read More »

Jul 14, 2021

Dealers Sell More Vehicles Above MSRP It’s becoming par for the course to sell vehicles above sticker price, according to... Read More »

Jul 7, 2021

Used-Car Prices Set to Peak After Pandemic Surge According to an analysis by Cox Automotive, the wholesale market where dealers... Read More »

Jul 2, 2021

More than 47 million Americans are expected to travel for the Fourth of July holiday weekend, according to a forecast... Read More »

Author: John Paul Strong - Page 12