John Paul Strong, Author at Strong Automotive Merchandising

Ford Dealer Advertising Co-op Getting Cut

Aug 13, 2009

I have blogged on a lot of the great things that Ford has done right in the last 12 months... Read More »

Beat 'Em - Braveheart Style

Aug 10, 2009

This is James Farrell from Central Florida Toyota holding his Saturday Morning Meeting – BRAVEHEART STYLE (yes, kilt and all). The goal... Read More »

Credit is Getting Better – Including Hispanic Buyers

Aug 6, 2009

The Texas markets are showing an increase in Hispanic buyers in the market and dealers are citing that the credit... Read More »

Strong Automotive Advises on SEM Strategies in the Current Automotive Market

Aug 5, 2009

Reporting and Data from the last 90 days is pointing to two very prominent indicators in regards to SEM strategies... Read More »

What Customers Want From Customer Service

Aug 4, 2009

What do customers want?  To start, customers want product value that exceeds the price they’re paying. Next, they want a... Read More »

Is Monday the ‘NEW Saturday’ in the Retail Automotive Business?

Aug 3, 2009

STRONG of Birmingham, Alabama has an interesting case study of 4 Major Market dealers, both import and domestic, who have posted... Read More »

John Paul Strong & Mike Strong Become Modern Day Cowboys…

Aug 2, 2009

August of 2009 in the Retail Automotive Arena has just reached a new period… A Historic Period… Some people... Read More »

Are You Prepared to Hold Gross? – You Better Be

Aug 1, 2009

Cash for clunkers is upon us… and everybody is anticipating the biggest lift in business since we first dropped to... Read More »

Cash For Clunkers Update

Jul 31, 2009

Google Trends also highlights the top 10 US cities by “Cash For Clunkers” search volume: Detroit, MI Oklahoma City, OK... Read More »

C.A.R.S./Cash for Clunkers Tips/Tricks on Submissions!

Jul 31, 2009

THANK YOU!!! to Brian and Bruce at Limbaugh Toyota in Birmingham, Alabama for the following… Hope everyone is having more... Read More »

Author: John Paul Strong - Page 125