John Paul Strong, Author at Strong Automotive Merchandising

Staying In Front Of Customers Who Aren’t In-Market

Jun 24, 2021

Modern vehicles are built to last. While there’s obvious value in a product that will function for years, that means... Read More »

STRONG's Newest Partner for Local Listing Management

Jun 21, 2021

Ranking high in Google search results is one of the best tactics dealerships can use to gain exposure. A top-ranking... Read More »

How to Advertise on Five Google Platforms with One Service

Jun 18, 2021

Being everywhere at once. It’s an idea that dealers and advertisers alike struggle with. How do you balance the need... Read More »

Top 10 Dealerships in the U.S. [2021]

Jun 17, 2021

The Inventory Ditch Dealerships all over the country were thrown for a loop, like many businesses, when the Covid-19 pandemic... Read More »

Child Tax Credit is a Marketing Opportunity

Jun 10, 2021

A huge marketing opportunity awaits dealers this year. Starting July 15, more than 90% of families in the U.S. will... Read More »

TrueCar Releases Spring Sales Figures + Instagram's 2021 Updates

Jun 8, 2021

TrueCar Releases Spring Sales Figures To the relief of dealers everywhere, May 2021’s sales figures are expected to be up... Read More »

Key Facts About Auto Loans

May 28, 2021

When customers come to your dealership looking to buy, the process usually involves a vehicle loan. It’s important to know... Read More »

Honda Ranks #1 for Lowest Service Cost, Rental Companies Go to Auction

May 24, 2021

“Nielsen One” Could Become New Standard in TV & Streaming Ratings Media measurement company Nielsen is shifting major resources to... Read More »

How Does Summer Affect Streaming Viewership?

May 21, 2021

Advertising to Binge-Watchers is a Huge Opportunity When the temperature rises, it’s natural to assume that Americans are spending more... Read More »

Service Drive Essential for 2021, Used Prices Break Records

May 13, 2021

The Service Drive is More Important Than Ever in 2021 Last year, dealers were reminded of the importance of the... Read More »

Author: John Paul Strong - Page 13