John Paul Strong, Author at Strong Automotive Merchandising

Jan 25, 2009

DON’T YOU BUY NO UGLY TRUCK A little old lady, started as a sketch and turned into a phenomenon. Mike Strong and Tommy... Read More »

Jan 25, 2009

How many of you host a monthly “New Car Owners Clinic?” How many of you spiff sales people on getting... Read More »

Jan 25, 2009

A simple illustration (actually one we created back in 2006 for our dealers) to illustrate just how easy it is... Read More »

Jan 23, 2009

From a little-known U.S. Senator from Illinois to the White House, in what, 18 months? President Obama has been on the... Read More »

Jan 22, 2009

A McGraw-Hill research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising... Read More »

Jan 19, 2009

Auction Trends In talking with dealers last week, located from New York to Texas, I have drawn one conclusion about... Read More »

Jan 17, 2009

My close dealer friend, Ronnie Watkins, told me something the other day that every dealer or owners needs to remember and... Read More »

Jan 16, 2009

Buying two weeks of network television with 500 rating points per week in a 4-day flight and backing it up... Read More »

Jan 15, 2009

Never Take No For An Answer Give Value First Treat All Customers Like Family Always Tell The Truth Prospect Everyday... Read More »

Jan 14, 2009

Toyota Dealer Advertising A Toyota dealer who I was with today had his BDC manager in his office while we were having... Read More »

Author: John Paul Strong - Page 139