Nov 13, 2008
If you choose to make a more aggressive approach to the low priced pre-owned market then one thing to consider... Read More »
Author: John Paul Strong - Page 144
Low Priced Used Cars
Nov 13, 2008
With the credit challenge and used car financing remaining difficult, a number of dealers are turning to lower priced used... Read More »
If You Haven't Bought Media Lately, Buy Again.
Oct 31, 2008
2008 has proven to be a year of many things, but not a year of distressed inventory in the media... Read More »
Automotive Internet Advertising Metrics…
Oct 30, 2008
Most dealers and general managers don’t know the “terms” or what the “techno geeks” in the dealership refer to whenever... Read More »
Pros and Cons of :15 and :30 Spots
Oct 30, 2008
When researching pros and cons of 15-second spots versus 30-second spots, media researchers and advertisers have found the following: CONS... Read More »
Are Hispanics Recession Proof?
Oct 30, 2008
In the markets where Hispanics have a higher percentage of the total population, many dealers are not seeing business as... Read More »
Are You Counting Yet?
Oct 30, 2008
For all dealerships, regardless of the franchise and size of the Internet department, you all share one thing in common: Your... Read More »
Strong Moves to Use of HD Equipment
Oct 30, 2008
The television industry is moving to HD technology (HDTV) in February of 2009. Strong Advertising made the switch in March of 2008... Read More »
Dealership Identity
Oct 30, 2008
One of the critical elements in Automotive Advertising is dealership identity. People continually ask about items they should do to maintain a... Read More »
Mindless Marketing
Oct 30, 2008
We saw a September that was definitely’not a ‘September to Remember’. Toyota, Ford, Chrysler were all reporting that they are down between 30-40%. But... Read More »Get Live Industry Insights
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