Oct 30, 2008
Whether you learned it in high school economics or Harvard Business School, there is one universal principle that is the... Read More »
Author: John Paul Strong - Page 145
Failing to Identify Your Target
Oct 30, 2008
Many dealerships and their marketing partners fail because they try to tackle too many types of customers with too limited of a... Read More »
Trying to Say too Much
Oct 30, 2008
The average person is exposed to more than 2000 messages per day. ‘Message’ being defined as an advertisement. People are being subjected... Read More »
Great Time to Gain Market Share
Oct 30, 2008
With the news of dealerships closing, public companies making major changes and sales volume dropping dramatically there still is one... Read More »
Everybody wants Everything – Not So Amigo
Oct 24, 2008
Remember the Pontiac Aztek, what about the Cadillac Catera and don’t forget the mighty little Toyota Echo. The automotive advertising world is changing more rapidly than... Read More »
Co-op Based Advertising
Oct 24, 2008
Being mindful of the times and the economic situation that all dealers are facing, I found myself in a dealership... Read More »
What Would You Do if the Newspaper Gave You Liner Ads for FREE?
Oct 24, 2008
GUESS WHAT – Somebody with a greater online presence for car shoppers already does and you may not be taking... Read More »
Are Your Sales Managers Addicted to Print?
Oct 24, 2008
Here’s an idea if your Managers&Sales People are “addicted to print” and you aren’t. Have your ad agency create a newspaper ad... Read More »
Community Answers the Call in Nissan Dealer's Success!
Oct 24, 2008
There was a sportscaster whose trademark comment was ‘I’m just telling it like it is!’ It worked for him, and it worked... Read More »
Have You Checked?
Oct 24, 2008
Take a minute and have your Internet Manager or Internet Salesperson show you how many visitors your website had in... Read More »Get Live Industry Insights
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