John Paul Strong, Author at Strong Automotive Merchandising

Credit Card Debt Falls, Auto & Home Loans Rise

Mar 23, 2021

Most of us don’t use a crystal ball for predicting the future anymore. Data and analytics have changed our ability... Read More »

Is a Well-Stocked Car Lot Always the Right Choice?

Mar 17, 2021

For dealerships across the country, the restocking of new vehicle inventory has been slow. As 2021 models gradually make their... Read More »

Dealers Optimistic About Q2, Volvo Moves EV Sales Online

Mar 11, 2021

Dealers Feeling Optimistic as Covid Cases Decline As vaccine rollout continues in the U.S. and the spring selling season begins,... Read More »

Direct Mail Predictions for 2021

Mar 1, 2021

Like everything else, marketing strategies were put to the test last year. As Americans transitioned to work from home, digital... Read More »

Texas Weathers Storm with F-150s, J.D. Power Releases Results

Feb 24, 2021

Vehicle Dependability Increasing According to J.D. Power Study The results of the 2021 J.D. Power U.S. Vehicle Dependability Study, released... Read More »

How to Build Backlinks for Automotive SEO

Feb 17, 2021

The number one goal of any search engine optimization (SEO) program is to make your website appear as close to... Read More »

Facebook's Tips for Attribution, Acura's New MDX Debuts

Feb 11, 2021

Acura’s SUV Game is Strong with 2022 MDX Acura brings a strong start to 2021 with its newest offerings, a... Read More »

Paid Search for the Service Lane

Feb 2, 2021

PPC Service Ads Cost 1/3 Less Digital advertising is a key strategy for any dealer. Ads promoting discounts and inventory... Read More »

The Psychology Behind Ford’s #FinishStrong Campaign

Jan 29, 2021

If you’ve tuned in to any football lately, you might have seen Ford’s new #FinishStrong ad. With shots of medical... Read More »

The Top 7 Automotive Industry Predictions for 2021

Jan 27, 2021

When starting a new year, it pays to know what to expect. For all of our advances as a species,... Read More »

Author: John Paul Strong - Page 15