John Paul Strong, Author at Strong Automotive Merchandising

Automakers Post Record Profits, Rentals Make a Comeback

Nov 11, 2020

Detroit 3 Post Their Best Profits in Decades Not only have auto manufacturers weathered the storm of 2020, but many... Read More »

Navigating Black Friday in 2020

Nov 3, 2020

An Unprecedented Year Requires an Unparalleled Strategy In the final days of September 1869, two men made a decision that... Read More »

How to Use Facebook’s New Ads to Promote Used Car Sales

Oct 30, 2020

Buying a product via social media advertising has come a long way. At first, it was just sponsored posts, much... Read More »

Auto Brands Win on Interbrand's Top 100 List

Oct 27, 2020

How Auto Brands Ranked on Interbrand’s Top 100 Consulting firm Interbrand released its much-anticipated list of winners for the Best... Read More »

Used Car Searches Shatter Records in 2020

Oct 22, 2020

In the 1990s, luxury brands like Lexus and Mercedes-Benz were among the first to market the concept of Certified Pre-Owned... Read More »

Ford Revives Mach 1, KBB Releases Q3 Results

Oct 20, 2020

Q3 Takeaways from U.S. Auto Sales Cox Automotive and Kelley Blue Book offer a look at highlights from the third... Read More »

Google's New Rules for Winning at SEO

Oct 12, 2020

SEO is a long-term strategy for driving traffic. It’s not the impatient marketer’s game. Gaining authority and showing up at... Read More »

Which Streaming Service Should Dealers Use to Advertise?

Oct 8, 2020

When it comes to TV advertising, many dealerships have begun adding OTT streaming services to their media arsenal. And with... Read More »

Dangerous Honda Airbags Strike Again, Beijing Auto Show Predicts Trends

Oct 7, 2020

Beijing Auto Show Predicts the Future of Automotive Retail The 2020 Beijing International Automotive Exhibition was the first major auto... Read More »

Google is Removing ZIP Code Targeting – What Now?

Sep 30, 2020

New Policy Will Affect Every U.S. Dealership Google’s phenomenal reach is the driving force behind a trillion-dollar company, and they... Read More »

Author: John Paul Strong - Page 17