John Paul Strong, Author at Strong Automotive Merchandising

List: The Fastest Selling Vehicles March–June

Aug 10, 2020

The Fastest-Selling Vehicles From March Through June A study by iSeeCars ranked new and used top-sellers based on the average... Read More »

Advertising in the 2020 Sports Season

Aug 5, 2020

Just about everything has changed in 2020, and sports are no exception. Leagues like the NBA and MLB have been... Read More »

SAAR Raised to 13.3 Million, Mercedes Cuts Lineup

Jul 31, 2020

SAAR Raised to 13.3 Million This July Cox Automotive reported that July is forecasted to produce increased sales for the... Read More »

How to Create Tutorial Videos That Drive Traffic

Jul 24, 2020

What if there was a simple, free method of connecting with both current customers and prospects online? If you’ve ever... Read More »

CPO Sales Beat Last Year's Numbers, Wholesale Prices Peaking

Jul 20, 2020

Sales Increase in June, Especially for CPO The trend continues with sales increasing each month since showrooms have reopened. U.S.... Read More »

Owner Retention is Critical to Automotive's Recovery

Jul 13, 2020

Sales numbers are ticking up for many dealers, quelling fears of a slow market rebound. The pandemic, however, is not... Read More »

TikTok Exposes Shady F&I Practice, Lease Returns Expected to Skyrocket

Jul 9, 2020

TikTok Exposes Shady F&I Practice The popular video-sharing platform TikTok has become a powerful way for consumers to have their... Read More »

Great Offers Have Now Changed Everything

Jul 6, 2020

During the last three months of the COVID-19 crisis, we have seen the world of automotive retailing get turned upside... Read More »

How Many Marketing Emails Go to Spam?

Jun 26, 2020

With all of the new advances in digital marketing, email marketing remains one of the most cost-effective methods for dealers... Read More »

CarMax's Sales Vastly Improve, Toyota Wins in Supplier Survey

Jun 23, 2020

Sales Improve at CarMax After Bleak Q1 Earnings When CarMax released its first-quarter earnings, investors learned that nearly 80 percent... Read More »

Author: John Paul Strong - Page 19