John Paul Strong, Author at Strong Automotive Merchandising

Get Rid of Last Year’s Model Quickly and Profitably

Feb 22, 2020

As you fill your lot with 2020’s newest arrivals, lingering 2019 vehicles can pose a problem. Last year’s inventory takes... Read More »

4 Reasons Not to Focus on Big Data at Your Dealership

Feb 17, 2020

You’ve probably heard the buzzword “big data” thrown around over the last several years. What is big data exactly? ... Read More »

Getting the Most Out of Local Sponsorships

Feb 14, 2020

You work hard to keep your dealership in the spotlight. You run TV ads, keep up a steady stream of... Read More »

Why Facebook Scrapped Plans for Ads on WhatsApp

Feb 12, 2020

In 2014, Facebook acquired the WhatsApp messaging service for a hefty $22 billion. They clearly saw potential for substantial revenue,... Read More »

The Conquest Marketing Guide

Feb 10, 2020

A couple of years ago we wrote a post about conquest marketing, and there has been so much interest in... Read More »

Our Secret to Keeping Ad Agency Turnover at 12 Percent

Feb 7, 2020

Originally published on Fuel Lines Imagine finding the perfect candidate for your agency. After breezing through interviews and wrapping up... Read More »

How Gender and Age Affect Dealership Service Center Profits [STUDY]

Jan 30, 2020

Most dealers know that the service department is essential to feeding dealership revenue. After all, 49 percent of the average... Read More »

Top 50 Dealership Groups in the U.S.

Jan 25, 2020

Everyone wants their business to be on top. The fact is, though, that not every dealership or automotive group can... Read More »

Digital Tools for Acquiring Used Inventory

Jan 22, 2020

For decades, car auctions have remained largely unchanged. Rental car companies, captive lenders, car dealers, and commercial fleets have taken... Read More »

How Electric Trucks Will Enter the Market by 2021

Jan 16, 2020

At the start of 2020, auto manufacturers find themselves sharing a promising vision: the electric pickup truck. Even though Tesla... Read More »

Author: John Paul Strong - Page 23