John Paul Strong, Author at Strong Automotive Merchandising

Jan 14, 2020

Have you heard about Google’s latest update to their search ranking system? It’s called BERT, and if Google is correct... Read More »

Jan 8, 2020

How is your service department currently thinking about recall work? Is it viewed as a drain on time and resources,... Read More »

Jan 6, 2020

For better or worse, the 2020 election year is upon us. If the 2016 presidential race is any indication, this... Read More »

Jan 2, 2020

There is a rumor circulating in the Digital Age. And if you believe it, you may miss out on an... Read More »

Dec 23, 2019

The second annual Automotive News Fixed Ops Journal Forum was held on November 13, 2019, in Orlando, FL. Attendees gained... Read More »

Dec 16, 2019

It’s a question that seems to plague dealerships everywhere: will advertising the price of a vehicle online scare away potential... Read More »

Dec 13, 2019

In November 2019, Tesla unveiled its first entry into the American pickup segment. CEO Elon Musk proudly introduced the electric,... Read More »

Dec 9, 2019

With a world of information at our fingertips, we’re accustomed to finding what we need to know in the blink... Read More »

Dec 5, 2019

Mobile technology makes it easy to find answers. You can ask Siri, run a Google search, or consult Alexa. While... Read More »

Nov 27, 2019

When you have to make decisions about your marketing strategy, it’s easy to let assumptions get in the way of... Read More »

Author: John Paul Strong - Page 24