John Paul Strong, Author at Strong Automotive Merchandising

Automotive Highlights From IBM’s 2030 Report

Nov 20, 2019

We live in a fast-paced, connected, digitized world, and that means it’s important to be aware of not just what’s... Read More »

How To Tie Paid Search Into Automotive Holiday Marketing

Nov 13, 2019

The way drivers shop for cars today is very different than how things worked just a few years ago. With... Read More »

Google Outtakes: Leveraging YouTube In 2020 for Dealerships

Nov 7, 2019

If you’re not taking YouTube into account, you’re underutilizing a valuable resource that can have a significant impact on your... Read More »

Generation Z Marketing: Should You Care About TikTok?

Nov 1, 2019

The youngest members of Generation Z are now old enough to get their license, and if you’ve spent any time... Read More »

How 2019 Interest Rate Cuts Can Affect Tier III Dealership Sales

Oct 29, 2019

Car shoppers are feeling the crush of rising new vehicle prices, a fact that can hurt your dealership’s bottom line.... Read More »

How To Get Used Car Inventory Without Going To Auction

Oct 21, 2019

Smart automotive dealers know the importance of having an extensive and diverse used car inventory. In the current sales climate,... Read More »

Should You Scale Back Marketing For Fall And Winter?

Oct 15, 2019

The importance of year-end dealership marketing is historically underestimated, as manufacturers take the reins and dealerships tend to shift their... Read More »

California Continues Promoting Clean Cars Despite Government Pushback

Oct 11, 2019

The automotive industry has become contested ground as the state of California and the federal government fight to dictate essential... Read More »

Are You Overlooking Your Dealership’s Biggest Profit Generator?

Oct 7, 2019

According to a 2017 Toyota report, the average profit margin on a new car sale was 6 percent. By contrast,... Read More »

Will Apple's iOS 13 Affect Your Sales Calls?

Oct 4, 2019

While the launch of the iPhone 11 has generated buzz among Apple users, its new operating system poses a challenge... Read More »

Author: John Paul Strong - Page 25