John Paul Strong, Author at Strong Automotive Merchandising

Oct 1, 2019

The vehicles you sell are built to last for years. While that’s exactly how it should be, it means that... Read More »

Sep 26, 2019

Car salespeople have long suffered from something of an image problem. That is, their long-held reputation for being shady, dishonest,... Read More »

Sep 25, 2019

More than products and logos, a company is defined by its people. That’s why it is essential that businesses invest... Read More »

Sep 20, 2019

Social media can yield big results for your business. How big? Well, recent statistics from We Are Social show that... Read More »

Sep 18, 2019

When a car shopper enters the market, they’re not just looking for the right vehicle. They’re also searching for the... Read More »

Sep 13, 2019

Everyone in the automotive industry breathed a sigh of relief when it was recently announced that planned tariffs on imported... Read More »

Sep 11, 2019

With so much of today’s business going paperless, you might be wondering if there’s a place for direct mail at... Read More »

Sep 5, 2019

The 2020 election cycle is already winding up to speed, and the automotive industry will feel the effects of the... Read More »

Sep 4, 2019

Two Minds Are Better Than One Partnerships are a cornerstone of successful business strategy. One quote sums it up perfectly:... Read More »

Aug 30, 2019

It seems like all we hear about today is digital marketing. A lot of the buzz is for a... Read More »

Author: John Paul Strong - Page 26