John Paul Strong, Author at Strong Automotive Merchandising

Aug 22, 2019

Already this month, new changes to Facebook ad targeting have gone into effect. The company has removed certain targeting categories... Read More »

Aug 9, 2019

Photos Affect Vehicle Views by 600% They say you don’t buy a car without test driving it first. And... Read More »

Jul 30, 2019

When your company launches a new search ad, it’s only natural to be excited. This is especially true if... Read More »

Jul 19, 2019

Finding good dealership employees can be tough. Once you find them, the last thing you want to do is... Read More »

Jul 9, 2019

SKIM IT – Your customer database can be an untapped marketing goldmine. – Use your database to build buyer profiles,... Read More »

Jun 26, 2019

SKIM IT – Hispanics make up nearly 1/5 of the U.S. population. – The buying power of the Hispanic market... Read More »

Jun 21, 2019

SKIM IT – More customers want to buy online, but not enough to threaten in-store sales. – Customers still want... Read More »

Jun 12, 2019

SKIM IT – Customers prefer dealerships they can relate with. – Keep your marketing messages consistent to make customers trust you.... Read More »

Jun 6, 2019

Many dealers are now spending more money on Google Paid Search than they do on any other item in their... Read More »

May 28, 2019

Imagine someone is looking to buy a car, and they come across your website. Chances are, you have plenty of... Read More »

Author: John Paul Strong - Page 27