John Paul Strong, Author at Strong Automotive Merchandising

May 17, 2019

We hear a lot about the credibility of news sources these days. Terms like “fake news” and “fact check” get... Read More »

May 6, 2019

Why Retargeting a Shopper with the Exact Product is a Smart Investment More and more dealerships that we represent are... Read More »

Apr 30, 2019

One hot topic in dealerships these days is margin compression. For some, it seems harder and harder to turn a... Read More »

Apr 17, 2019

When is the last time you read a book? Maybe it was last month. Or maybe not since your last... Read More »

Apr 14, 2019

Reach New Audiences with Special Lending Offers Not every customer has perfect credit. That’s something anyone involved in lending can... Read More »

Apr 11, 2019

It’s common for things on the internet to come and go. It’s the place of short-lived glory, after all. But... Read More »

Apr 5, 2019

Why Focus Groups of One Person Waste Large Amounts of Money Trying to make decisions about your digital advertising investment... Read More »

Apr 2, 2019

It’s hard to forget the Great Recession. From 2007 to 2009, stores shuttered, sales slumped, and unemployment became a scary... Read More »

Mar 27, 2019

Everyone likes getting a little something for free. Cajuns call it a lagniappe. Chefs call it a baker’s dozen. Marketers... Read More »

Mar 19, 2019

In a month that most would call anything but exciting, Media Director Liz Elder found herself in the midst of... Read More »

Author: John Paul Strong - Page 28