John Paul Strong, Author at Strong Automotive Merchandising

Two Secrets to Increasing Dealership Profit

Mar 14, 2019

Whether you’re struggling or doing just fine, every dealer is interested in making more money. Dealerships are complex operations. And... Read More »

The Ad Sells the Click, Not the Car

Mar 7, 2019

When you see a great paid search ad, it’s easy to imagine your sales are instantly going to pick up.... Read More »

Gain Followers with the Instagram Nametag Feature

Mar 1, 2019

For many auto dealers, growing your social media following is an important part of community relations. Social networks like Instagram... Read More »

Claiming Phantom Listings for Your Dealership on Google My Business

Feb 28, 2019

You may have never heard of phantom listings, but that doesn’t mean they don’t exist for your dealership. They sound... Read More »

One of CarMax’s Many Secrets

Feb 20, 2019

Nobody can argue with the success CarMax has had in becoming the best-known franchised used vehicle retailer. It’s sometimes mind-boggling... Read More »

Measuring Impact: Are Your Efforts Affecting the Bottom Line?

Feb 13, 2019

We all want to get more done. But to truly work smarter, you have to do more than optimize your... Read More »

How Carvana and Online Car Buying Will Affect Dealerships in 2019

Jan 30, 2019

Online commerce is disrupting industries at every turn. While some shoppers will always prefer brick-and-mortar stores, a growing number of... Read More »

Stop Wasting Time with Hashtags for Social Media Marketing

Jan 22, 2019

Hashtags are nothing new. They were born in the Twittersphere in 2007 and have since taken social media – and... Read More »

How Giving Back Affects Your Business

Jan 8, 2019

Corporate responsibility is an ever-growing trend. In fact, many consumers now see it as a necessity. Giving back doesn’t just... Read More »

Case Study: How One Campaign Penetrated 85 Percent of U.S. Markets

Jan 3, 2019

Every so often, an advertising campaign comes along that is so successful it surprises even its own creators. That is... Read More »

Author: John Paul Strong - Page 29