Nov 1, 2018
Cable TV is a hot topic for debate. Some advertisers are worried about reaching audiences via traditional television networks. The good... Read More »
Author: John Paul Strong - Page 31
Measuring Store Visits with Google
Oct 26, 2018
What it is The ultimate goal of any automotive ad campaign is to drive traffic. Google’s conversion tracking promises to... Read More »
Facebook Lead Ads: A Seamless Way to Collect Prospects
Oct 24, 2018
As an automotive dealer, getting more leads is always a top priority. People are becoming more selective about the... Read More »
Tips from Lot Pop on Used Car Merchandising
Oct 19, 2018
There are plenty of dealers that blame V-Auto for costing them vehicle gross. But while attending the Lot Pop Dealer... Read More »
Why Dealerships Struggle to Keep Millennial Workers
Oct 5, 2018
Every couple of decades, a new generation enters the workforce, bringing with it a new set of values, expectations, and... Read More »
Ignoring Your Co-Op Claims Can Cause a Six-Figure Loss
Sep 28, 2018
Advertising can get expensive, there’s no arguing that. To offset some of that expense, manufacturers may offer reimbursement for certain marketing... Read More »
How Facebook Uses Artificial Intelligence to Create More Leads
Sep 19, 2018
Artificial intelligence (AI) may sound like something out of a science fiction film, but the truth is this powerful technology... Read More »
States with the Highest and Lowest Cost-Per-Click for Search Ads
Sep 13, 2018
Just like the cost of living and average income per capita, the price of pay-per-click (PPC) ads varies from state... Read More »
Guide to Advertising During Football Season
Sep 5, 2018
Football season brings with it memories of tailgating, pigskins and autumn cookouts. For auto dealers, though, it can also mean... Read More »
Adding Custom Sitelinks For Labor Day Sales
Aug 29, 2018
It’s that time again. Summer is winding down, but before the heat moves on, it’s time to finish on a... Read More »Get Live Industry Insights
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