John Paul Strong, Author at Strong Automotive Merchandising

Strong Beats Auto Industry Click-Through Rates by Nearly Triple

Aug 22, 2018

It’s great to be up-to-par on industry averages, but there’s nothing like blowing those numbers out of the water. In... Read More »

The Age of Assistance & Modern Consumer Expectations

Aug 16, 2018

Today’s consumers expect their interactions with your dealership to be faster, easier, and more seamless than ever before. And why... Read More »

Geofencing Your Competitors to Collect More Leads

Aug 7, 2018

Big Brother may be watching, but that doesn’t mean you can’t use him to your advantage. Location-based marketing is here,... Read More »

Instagram Shows No Sign of Slowing Down: A Marketing Machine

Aug 3, 2018

It’s not uncommon for internet trends to come and go. When is the last time you logged into Myspace? Some... Read More »

Ugly Truck is Back: The Return of an Unforgettable Campaign

Jul 26, 2018

Any automotive dealer who was around in the late ’80s to early ’90s remembers Don’t You Buy No Ugly Truck. The tier... Read More »

Roku's New Marketplace for TV Ads

Jul 20, 2018

Falling viewership rates for cable TV has some advertisers worried about being able to reach mass audiences. While traditional TV-watching... Read More »

The Do's and Don'ts of Ringless Voicemail Marketing

Jul 10, 2018

[Update: STRONG no longer offers ringless voicemail marketing due to the tactic’s evolving legality] If you’ve ever found yourself... Read More »

When Disaster Strikes - Crisis Management for Automotive Dealers

Jul 6, 2018

When it comes to crisis and your dealership, it’s not a matter of if a crisis will strike, but when one... Read More »

The Key to Writing Local Content – Even When You're Not a Local

Jun 29, 2018

If you want to succeed in social media marketing, a big part of that strategy involves proper content marketing. Some... Read More »

Updating Old Content is Great for Your Search Ranking

Jun 22, 2018

One of the biggest advantages of online publishing is that it isn’t bound to the same limitations as its printed... Read More »

Author: John Paul Strong - Page 32