John Paul Strong, Author at Strong Automotive Merchandising

Persuasive Techniques You Can Start Using Today

Jun 13, 2018

To be a thriving automotive dealership, you must know how to be persuasive. After all, your sales team is the... Read More »

Get More Google Traffic with Three Key Tactics

Jun 5, 2018

Google Insiders Reveal Online Strategies Essential to Automotive Dealers When it comes time to purchase a car, 92 percent of... Read More »

Using YouTube’s Free Marketing to Sell More Cars

May 31, 2018

When a shopper wants to see a car, it’s no longer the dealership showroom that they go to. Instead, many... Read More »

Smart Home Devices & Artificial Intelligence: New Spaces for Advertisers

May 23, 2018

Artificial intelligence (AI) is getting smarter every day, but in terms of overall utility, it’s still in the Stone Age.... Read More »

How Broadcast Impacts Your Digital Marketing

Apr 19, 2018

Dealers always ask us, “Can I be successful without doing any form of broadcast advertising?” The answer is, “It depends.”... Read More »

2018 Media Advice: Buy Now Before Prices Hike

Apr 18, 2018

It’s nearly impossible to escape the influence of politics. For automotive dealers especially, these effects go beyond the usual changes... Read More »

Technology Does Not Guarantee Success

Apr 11, 2018

Technology is a great tool for business. But technology will not solve every single problem that you have or automatically... Read More »

U.S. Hispanics More Tech Savvy, Love OTT and Prefer English-Language Content

Apr 3, 2018

Young Hispanics less concerned with Spanish language There are approximately 55 million Hispanics currently living in the United States, and... Read More »

Full Service Agency vs Solution Agency

Mar 8, 2018

When I go to the doctor for a regular checkup, I go to my primary care doctor. In the current... Read More »

Text Marketing at the Dealership

Feb 23, 2018

People are more connected than ever before with the trends in cell phone technology. I was blown away by... Read More »

Author: John Paul Strong - Page 33