John Paul Strong, Author at Strong Automotive Merchandising

The Three Click Myth and Improving Website Usability

Apr 4, 2017

Over the last several weeks, I’ve had more than a few conversations about website engagement, usability and conversion optimization. A... Read More »

A Consistent, Strong Message Can Set You Apart

Mar 23, 2017

In a digital world with high competition, it can be difficult for dealers to differentiate themselves. It’s important to study... Read More »

YouTube Looks to Change Where You Watch TV

Mar 16, 2017

YouTube is taking the next steps to being a complete content provider with the announcement of a live TV service.... Read More »

Making Ordinary be EXTRAORDINARY

Mar 10, 2017

I’m on a mission today to discuss a plan for a sizable dealership group to change their process for monthly... Read More »

It’s Not Your Kids’ Facebook Account

Mar 9, 2017

Last month, while traveling in New Jersey, I stopped at a McDonald’s for a “healthy” power lunch. Car guys and... Read More »

Use Adwords Price Extensions To Set You Apart

Mar 3, 2017

Strong Automotive Merchandising is continuously looking for new tools to reach potential customers through digital outlets. Our goal is to... Read More »

How Many Americans Have Bad Credit?

Feb 15, 2017

Source: By Christine DiGangi Published February 15, 2016 Lifestyle and Budget CreditCards.com Opens a New Window. Only a small sliver... Read More »

Super Bowl TV Sales Face Fuzzy Reception

Feb 3, 2017

Television, food and furniture sales typically spike around the Super Bowl as fans host game-day parties. Behind the scenes, there... Read More »

U.S. economy adds 227,000 jobs in January, but wage growth lags

Feb 3, 2017

The inside track on Washington politics. By Ana Swanson WASHINGTON POST The first employment report since Donald Trump began his presidency showed the... Read More »

IRS Delay Tax Refunds

Feb 2, 2017

February will be cutting it close. IRS to delay tax refunds for millions of low-income families The IRS is delaying... Read More »

Author: John Paul Strong - Page 37