John Paul Strong, Author at Strong Automotive Merchandising

Jan 23, 2017

The more I read about negative equity the more apparent it is just how large the pool of vehicle buyers... Read More »

Dec 23, 2016

UNIQUE VISITORS RISE WITH AD SPEND The Video Advertising Bureau (VAB) has been focusing on the automotive sector quite a... Read More »

Dec 9, 2016

Recent figures provided in Edmunds data reviewing new and used vehicles through the first 3 quarters of the year showed... Read More »

Dec 6, 2016

After taking a vacation and clearing my mind, I walked in my office yesterday and looked at a handful of... Read More »

Nov 23, 2016

My favorite thing about Thanksgiving is it’s a holiday that gives you time to reflect – remembering and reflecting on... Read More »

Nov 22, 2016

Our industry is often overrun by buzzwords. One of my favorites a few years ago was branding, a classic because... Read More »

Nov 11, 2016

This is not about the recent election, of which the impact will be seen over time. These extremes are right... Read More »

Nov 9, 2016

The discussion has been going on now for years in the digital advertising space. Which third party sources are effective,... Read More »

Nov 8, 2016

Imagine yourself as an automotive shopper of today: you’ve done hours of online diligence to narrow down the choice of... Read More »

Nov 2, 2016

Continuing with Mike Strong’s insights from a recent recording session for inter-office video e-mails, his view on the emergence of... Read More »

Author: John Paul Strong - Page 38