John Paul Strong, Author at Strong Automotive Merchandising

October is Early This Year

Sep 19, 2016

When looking at retail auto sales figures for 2016, one number jumps off the page – truck sales. A review... Read More »

Most Important Person in Your Business

Sep 16, 2016

Last week we had Mike Strong come to the office for a video-taping session where he responded to questions about... Read More »

Incentive War, Speak Your Piece

Sep 15, 2016

The question is being debated in several reports detailing U.S. auto sales – have they peaked in 2015? It would... Read More »

A Day Late, A Mile Too Far

Sep 14, 2016

We all know new and used owners are holding on to their vehicles much longer than ever. That is good... Read More »

You're 'Polling' My Leg

Sep 13, 2016

Whether it is a political poll or an automotive shopper’s poll, the biggest variable is the involvement level of the... Read More »

Nation Elections & Local Avails

Sep 12, 2016

I read, with great interest, an eMarketer.com article regarding what is happening with political spending on traditional and digital media... Read More »

CREATING THE BEST CUSTOMER EXPERIENCE

Sep 9, 2016

It would be safe to say 99% of all dealership websites reference providing the best customer experience in their About... Read More »

WINNING, LOSING, GETTING BETTER

Sep 8, 2016

The first weekend of college football saw a lot of big games, and what I found interesting were the post-game... Read More »

AdWords Extended Ads Explained

Aug 30, 2016

AdWords recently increased the character amounts in the title section of the ad copy fields to two 30 character headlines... Read More »

The Power In Video Pre-Roll

Jul 21, 2016

I have to admit that I wasn’t the biggest believer in video pre-roll a few years ago. The idea... Read More »

Author: John Paul Strong - Page 40