John Paul Strong, Author at Strong Automotive Merchandising

Google AdWords Price Extension

Jul 21, 2016

Looking for more merchandising in your AdWords ads? Google just rolled out a new pricing ad extension for mobile ads.... Read More »

Price Matters: A Car Buyer's Search

Jun 1, 2016

A survey of 1,000 vehicle owners conducted by AutoMD.com should not come as a surprise to anyone who has studied... Read More »

Should you shift dollars out of TV and into Digital?

May 27, 2016

There has been a lot of cajoling lately about the effectiveness of television versus digital. Should you cut your TV... Read More »

How Accurate Are Your Mobile Geo-Fencing Campaigns

May 27, 2016

As an automotive dealer, you have more than likely been pitched the ultra-targeted mobile Geo-fencing campaigns. You know the ones where... Read More »

May Newsletter - The New Dealership Brag Book

May 13, 2016

It would be very difficult to walk through a dealership today and find a hard copy of the dealership’s “brag... Read More »

How Dealers Can Succeed with Social Marketing

Apr 27, 2016

For a lot of automotive dealers, social media marketing can make them feel this way. It can seem like a necessary... Read More »

April Newsletter - Creating a Social Community

Apr 20, 2016

Ever since attending management classes last year at Harvard Business School, I have read every article that it has... Read More »

March Newsletter - What Are The Three Most Relevant Topics To Increase Traffic and Sales?

Mar 21, 2016

For the past month, I have been reading and rereading Google’s 2015 Path to Purchase summary and decided to break... Read More »

February Newsletter - Create Price Consistency

Feb 24, 2016

American consumers buy based on prices that end in nines, fives and zeros. Whether they are buying a toothbrush, a... Read More »

Why is Your Stuff Any Different?

Feb 5, 2016

Someone asked me this question this week while I was giving my passionate thoughts on what creative should look like... Read More »

Author: John Paul Strong - Page 41