John Paul Strong, Author at Strong Automotive Merchandising

Jan 28, 2016

I saw this today in one of our Toyota dealerships and felt compelled to share. I’ve noticed over the years... Read More »

Jan 27, 2016

I’ve talked to a number of people this week who have been affected by the severe winter weather that has... Read More »

Jan 25, 2016

The biggest decision facing dealers over the next 24 months will be what I call “Digital Control.” Who is in... Read More »

Jan 22, 2016

A dealer once told me that he goes into his office at 5 a.m. on New Year’s Day every year... Read More »

Dec 22, 2015

“Time flies” is the biggest understatement in the history of the English language. With the advent of the Internet –... Read More »

Dec 17, 2015

What lies ahead in 2016 for the automotive industry? With the Olympics and presidential election as bookend blockbusters, one can... Read More »

Dec 8, 2015

If you are new to advertising on YouTube or other video sources, a lot of the metrics can seem like... Read More »

Nov 30, 2015

Size Matters If you spend marketing dollars on display advertising, it’s crucial to understand and track which banner sizes are... Read More »

Nov 25, 2015

Thanksgiving has always been one of my favorite holidays, the results far exceed the effort. The biggest challenges range from... Read More »

Nov 13, 2015

The Holiday Season can be a mixed bag for a lot of dealers. Some experience great traffic and sales while... Read More »

Author: John Paul Strong - Page 42