John Paul Strong, Author at Strong Automotive Merchandising

November Newsletter - Attract New Customers with Video Pre-Roll Ads

Nov 6, 2015

First, a few facts about video traffic online: Sixty-four percent of all Internet traffic in 2014 was video. It is... Read More »

Strong Cracks Top 20

Nov 2, 2015

As a Google Partner Strong Automotive Merchandising Tops List of Agencies Generating New Client Revenue The trendy topic of the... Read More »

October Newsletter - Explaining Bot Traffic

Oct 7, 2015

It is estimated that 56 percent of Internet traffic comes from non-human sources, which are referred to as “bots.” Most... Read More »

Keep Your Sales Team Informed of the Competition

Sep 24, 2015

You may have seen or heard dealership commercials calling out CarMax with the claim “we will give you $X more... Read More »

September Newsletter - Life After TrueCar

Sep 10, 2015

After years of having a major impact on the retail automotive landscape, TrueCar is now encountering major changes. This article... Read More »

HOW HOLIDAYS AFFECT SAAR

Sep 3, 2015

Always looking ahead to how the calendar lays out for traditional Year End Sale events, here’s a look back at... Read More »

Top Grossing Vehicles for Special Finance Customers

Aug 24, 2015

Special finance software solution provider ProMax Unlimited reviewed dealership data from July and compiled the top 20 highest grossing vehicles... Read More »

August Newsletter - Why Don’t We Price New Vehicles to Market?

Aug 5, 2015

This question is the biggest challenge that I see today facing a dealer’s digital marketing plan: Why are we not... Read More »

Want to Learn More on the Basics of Automotive Websites?

Jul 31, 2015

An observation on the recently released J.D. Power 2015 Manufacturer Evaluation Website Survey is a reminder that the application of... Read More »

Evaluating the Competition’s Digital Processes

Jul 30, 2015

In the digital realm, new surveys seemingly come out every day and the numbers continue to climb no matter what... Read More »

Author: John Paul Strong - Page 43