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Author: John Paul Strong - Page 5

 

SVMS Automotive in a Split Government

Dec 8, 2022

How Netflix’s Ad-Supported Tier is Faring

Nov 30, 2022

Remember when Netflix was a mail-based rental service that sent DVDs straight to your mailbox? Many people still do. Even... Read More »

Advertising During Slower Economic Times

Nov 22, 2022

Inflation continues to pose problems around the world, and business owners both large and small are having to check their... Read More »
 

How the Dealership-OEM Relationship Could Evolve

Nov 16, 2022

In a time of record profits for dealers, some may be wondering how long the good times will roll. The... Read More »
 

SVMS Safeguards Rule, aka the GLB Act

Nov 10, 2022

Demand for Super Bowl Ads Remains High

Oct 27, 2022

The real gamesmanship on Super Bowl Sunday isn’t played on the football field. The big game isn’t just a sporting... Read More »

Connecting With Latinx and Hispanic Consumers

Oct 17, 2022

Between September and October, the U.S. celebrates Latinx and Hispanic Heritage Month, and as the annual recognition comes to a... Read More »
 

SVMS U-Shaped Funnel

Oct 12, 2022

 

Prediction: 50K Replacement Vehicles Needed After Hurricane Ian

Sep 29, 2022

Back in August of 2004, Hurricane Charley made landfall as a Category 4 with 150 mph winds, and on Wednesday,... Read More »

The Importance of Authenticity in Advertising

Sep 27, 2022

If you’ve heard it once in this business, you’ve heard it a hundred times: “The key to successful marketing is... Read More »
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