John Paul Strong, Author at Strong Automotive Merchandising

Got A Break, So Breakthrough

Dec 17, 2014

I find the psychological make-up of the buying public to be mystifying at times, but when there is a previous... Read More »

December Dominos

Dec 16, 2014

‘Tis the season…to be ready for whatever the factories drop to bring year-end sales to a roaring conclusion. Already we... Read More »

December Newsletter - Pull the Trigger, Pull It First!

Dec 12, 2014

The initial returns from Black Friday sales show online shopping trumped bricks-and-mortar shopping. The number of people heading to the... Read More »

When Inventory is King

Dec 11, 2014

This week I met with a dealer who has struggled to change from selling volume to holding gross. The general... Read More »

Conquest Automotive Advertising

Dec 10, 2014

It’s funny to hear people discuss “conquest” in our industry. It has become one of the more popular buzz words... Read More »

Pay Attention to Fuel Prices

Dec 9, 2014

When fuel prices are climbing everyone starts screaming about how expensive it is to drive. But now with gas prices... Read More »

Going The Extra Mile Update

Dec 8, 2014

Our continuous efforts to capitalize on station errors is relentless. The monetary media value for our clients is quickly approaching... Read More »

Instant Gratification World

Dec 6, 2014

I have been reflecting about what an instant gratification world we live in today. While speaking this week to a... Read More »

"Be yourself. Everyone else is already taken." - Oscar Wilde

Dec 5, 2014

“Be yourself. Everyone else is already taken.” – Oscar Wilde I read this quote that was printed on a napkin... Read More »

Rioting Will Affect Car Sales

Dec 5, 2014

Maybe it’s because I have spent the last three days in and around New York City during the riots over... Read More »

Author: John Paul Strong - Page 50