John Paul Strong, Author at Strong Automotive Merchandising

Everyone has a good plan until they get punched in the nose!

Sep 26, 2014

I wanted to elaborate on a Friday Words of Wisdom from a few weeks ago about this topic. “Going in,... Read More »

Internet Iceberg

Sep 25, 2014

If the name Newton Minow rings a bell, you are a student of history. Minow was the man who in... Read More »

Specific Content, Better Results

Sep 24, 2014

Internet marketing content has tightened its scope. This is a fact you need to realize and respond to in creating... Read More »

Friday Words of Wisdom: The Will to Prepare

Sep 19, 2014

“It’s not the will to win that matters – everyone has that. It’s the will to prepare to win... Read More »

Consistency Is the Silver Bullet

Sep 18, 2014

One of the most successful and profitable dealers I work with made a very profound statement this week. It happens... Read More »

August Winners and Losers

Sep 11, 2014

Chrysler sales jumped 20% in August, while General Motors posted a 1% drop and Ford sales were flat from a... Read More »

Automotive Sales in September

Sep 9, 2014

Many phone calls on Monday were from dealers asking if sales were slow everywhere. The simple and straight forward answer... Read More »

Why Don't You Promote Service Like You Promote Sales?

Sep 9, 2014

While traveling in August I heard two different dealers make profound, polar opposite statements regarding service marketing. The interesting thing... Read More »

DEMAND STILL STRONG FOR PICKUPS

Sep 4, 2014

August sales of new cars and light trucks were ahead of forecasts at 1.59 million, translating into a seasonally adjusted... Read More »

Automotive Search Trends

Sep 3, 2014

Google’s recent quarterly vehicle trend report for the automotive industry shows that paid search data such as search queries, clicks... Read More »

Author: John Paul Strong - Page 55