John Paul Strong, Author at Strong Automotive Merchandising

Google's Panda Update and What it Means for Automotive Dealers

Jun 26, 2014

Your dealer website may have seen a change in search engine rankings over the past couple weeks. If so... Read More »

10 Years...

Jun 23, 2014

No flowers, no balloons, no crowd chant… Just my favorite kind of day. The day starts out... Read More »

Friday Words of Wisdom - Success Is No Accident

Jun 20, 2014

In honor of the 2014 FIFA World Cup: “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice... Read More »

Ford Shows Why Hybrids Aren't Nearly as Efficient as We Think

Jun 19, 2014

Ford (F) is doling out some extra gas money to almost 200,000 of its hybrid customers, because the vehicles aren’t... Read More »

Friday Words of Wisdom: The Keys to Success

Jun 13, 2014

“Success is a choice.” – Rick Pitino “Always do more than is required of you.” – General George S.... Read More »

Remarketing Focus: Clicks vs. Impressions

Jun 12, 2014

Post from guest blogger: Gayle Rogers, Director of Digital Marketing Strong Automotive Merchandising If you are running a remarketing campaign... Read More »

Ten ROI Tips for Paid Search - #10

Jun 11, 2014

Yahoo and Bing searches spend more. Tips from Bing: Siri search is powered by Bing If not running on... Read More »

Ten ROI Tips for Paid Search - #9

Jun 10, 2014

6 Tips to Better Storytelling – A Key to Better Content Identify the right data Choose the right visualization Calibrate... Read More »

Ten ROI Tips for Paid Search - #8

Jun 9, 2014

Google will pick the highest CTR ad often quicker than they have enough data to choose accurately. Ad Rotation Tips... Read More »

Ten ROI Tips for Paid Search - #7

Jun 8, 2014

Tips on writing compelling ad copy: Ads featuring the keyword in headline AND first description line Price – use... Read More »

Author: John Paul Strong - Page 58