John Paul Strong, Author at Strong Automotive Merchandising

Gen Z Despises Ads - How Do You Reach Them?

Sep 16, 2022

Gen Z may be the teenagers of today, but there’s no denying they are the car buyers of tomorrow. With... Read More »

Americans Buy More Luxury Vehicles

Sep 9, 2022

News Roundup – September 9, 2022 Americans Buy More Luxury Vehicles Than Ever Before The Wall Street Journal reports... Read More »

Both Sides of the U

Sep 2, 2022

Understanding the New Buyer’s Journey If you started working in car sales today, you’d hear industry vets insisting that this... Read More »

Bringing EVs to the Masses

Aug 25, 2022

The automotive industry has thoroughly embraced electric vehicles (EVs) as the future of personal transportation. And while the parts are... Read More »

The Future is Bright for Automotive Sales

Aug 17, 2022

It’s a fact: Consumer spending has slowed down as of late. However, that’s not to say that people are not... Read More »

Dealers Weigh in on the Economic Outlook

Aug 5, 2022

News Roundup – August 5, 2022 Dealers Prepare for the Future of the Economy Auto sales in the U.S.... Read More »

Buick Scores Top Spot in J.D. Power Study

Jun 30, 2022

Buick Scores Top Spot in J.D. Power Study Buick took the top spot in the 2022 J.D. Power Initial Quality... Read More »

GM and Ford Take on Tesla

Jun 23, 2022

GM and Ford Compete to Beat Tesla The rivalry between American automakers General Motors and Ford is longstanding. With the... Read More »

Ads Are Coming to Netflix - What to Expect

Jun 16, 2022

Netflix was the first streaming service that many TV viewers experienced. As competitors have cropped up over the past few... Read More »

What to Expect With Google Analytics 4

Jun 9, 2022

Marketing without analytics is like throwing business cards into the wind and hoping they’ll land on a buyer. The industry... Read More »

Author: John Paul Strong - Page 6