John Paul Strong, Author at Strong Automotive Merchandising

Mar 18, 2014

Manufacturer recalls create a very unique time for dealers to grow their share and control their customer base. As this... Read More »

Mar 14, 2014

“Sell to people the way they want to buy.” -Reid Buckley

Mar 13, 2014

I was having coffee today at Starbucks on a business trip when I began talking to a stranger sitting next... Read More »

Mar 11, 2014

Warmer weather and longer hours will bring more traffic to your dealership this month than you’ve had all year. Saturdays... Read More »

Mar 7, 2014

“Respect is earned. Honesty is appreciated. Trust is gained. Loyalty is Returned.” I read that quote yesterday that a friend... Read More »

Mar 6, 2014

There’s good news for the future of the F&I office. A recent McKinsey & Co. study says one of the... Read More »

Feb 25, 2014

Feb 21, 2014

I was discussing politics the other day with one of our dealers and our conversation led to how admired Ronald... Read More »

Feb 20, 2014

It adds to the nostalgia of your dealership’s brand if you have some antique or vintage cars in your showroom... Read More »

Feb 19, 2014

I re-read one of my favorite books The Courtesy Man by Jim Moran last week while on vacation. The late Jim... Read More »

Author: John Paul Strong - Page 63