John Paul Strong, Author at Strong Automotive Merchandising

Americans Embrace Road Travel Despite High Gas Prices

Jun 3, 2022

News Roundup – June 3, 2022 J.D. Power Survey: More Buyers ‘Very Likely’ to Consider EVs The percentage of... Read More »

High-Mileage Vehicles Show Selling Opportunity

May 20, 2022

News Roundup – May 20, 2022 Franchised Dealers Profit on ‘Very High-Mileage’ Used Vehicles High-mileage vehicles, once considered less-than-spectacular purchases,... Read More »

Stellantis Keeping EV and Gas Operations as One

May 6, 2022

News Roundup – May 6, 2022 Stellantis Keeping EV and Gas-Engine Operations as One According to Stellantis CFO Richard... Read More »

Penske's Most Profitable Quarter Ever, Home Prices to Climb 10%

Apr 29, 2022

News Roundup – April 29, 2022 Penske Automotive Delivers Most Profitable Quarter in Company History Automotive News reports that... Read More »

1 in 3 Consumers Check Email Two-to-Five Times Daily

Apr 27, 2022

Email marketing has existed in some form or another since the advent of email itself. And the statistics say that... Read More »

EV Demand Increasing With Gas Prices

Apr 22, 2022

News Roundup – April 22, 2022 As Gas Prices Went Up, So Did the Hunt for Electric Vehicles As... Read More »

Nielsen Was Bought Out: What It Means for Media Measurement

Apr 20, 2022

The Nielsen Corporation, the company responsible for the widely used rating system that tracks TV viewership, is being acquired for... Read More »

All About Google's New Vehicle Ads

Apr 13, 2022

Whenever Google launches a new advertising product, it’s all the marketing world talks about. Recently, the search engine giant announced... Read More »

Average Car Down Payment Breaks Record

Apr 8, 2022

Average Down Payment for New Vehicles Breaks $6,000 Concurrent with the rise in average transaction price, new vehicle down payments... Read More »

How to Market With Record Inflation

Apr 5, 2022

It used to be rare for a car dealer to have the upper hand in negotiations. Customers would enter the... Read More »

Author: John Paul Strong - Page 7