Sep 17, 2013
There is a pattern in automotive advertising that can easily be defined as defensive spending. I’m specifically talking about those... Read More »
Author: John Paul Strong - Page 72
Hot Traffic Solves Cold Merchandise
Sep 12, 2013
This is the one month of the year when dealers can be on totally different playing fields from each other. They... Read More »
Top-of-Mind Consumer Desires for New Car Shopping
Sep 11, 2013
Below is a portion of an article from Auto Remarketing posted on September 9, 2013. It makes several observations on... Read More »
Hero to Zero
Sep 10, 2013
Just as the new vehicles sales came to a roaring finish in August, the month of September almost always has... Read More »
Email Lead Responses, the Big Picture Thought
Sep 9, 2013
After talking with a client this week about effective ways to answer email responses, I was reminded of a very... Read More »
Friday Afternoon Words of Wisdom: Gain Market Share
Sep 6, 2013
I have said this at least five times this week when talking to car dealers and general managers. “There is... Read More »
True Car Bomb Shell
Sep 6, 2013
I am reposting this article from Joe Web because STRONG works with dealers who despise the mere existence of TrueCar... Read More »
Second Quarter 2013 Automotive Finance Stats
Sep 5, 2013
More news from Experian.com shows the following averages: Financed for new vehicles = $26,526 Financed for used vehicles = $17,913 Interest... Read More »
Subprime Loan Volume Climbs Again in the Second Quarter
Sep 4, 2013
According to the latest automotive finance market report from Experian.com, a credit analysis website, the nonprime, subprime and deep subprime... Read More »Get Live Industry Insights
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