John Paul Strong, Author at Strong Automotive Merchandising

Jun 14, 2013

The last 12 months have proven to me the power of the Internet in more ways than the first 12... Read More »

Jun 13, 2013

Dealerships must be well staffed in a thriving market in order to handle the traffic generated from advertising. But the... Read More »

Jun 12, 2013

I’ve been watching and analyzing both dealers’ and manufacturers’ sales performance over the last five months and it’s safe to... Read More »

Jun 10, 2013

This is the third installment addressing situations that you need to be aware of as a dealer, especially heading into... Read More »

Jun 6, 2013

In anticipation of a “Fantastic 5 Saturday June,” we are discussing the importance of staying in touch with your market.... Read More »

Jun 6, 2013

As we head into the first week of what I believe is going to be a “Fantastic 5 Saturday June,”... Read More »

Jun 4, 2013

Audi has never been know for extraordinary Tier 1 ad campaigns, but it seems they’ve found the pot of gold... Read More »

May 31, 2013

Look how hard our media department works for our clients! When a station makes an error, we require them to... Read More »

May 30, 2013

This is the final installment of a three part series that asks the question “Do we need to change up... Read More »

May 29, 2013

This is part 2 of a three part series that asks the question “Do we need to change up the... Read More »

Author: John Paul Strong - Page 78