John Paul Strong, Author at Strong Automotive Merchandising

March 2013 Automotive Advertising Newsletter

Mar 18, 2013

My visits to dealerships over the past month have felt like déjà vu. The same questions came up time and... Read More »

Failure to See the Big Picture

Mar 14, 2013

“Connected the Dots, But Failed to See the Big Picture.” Dennis Johnson, our creative wizard, said the above quote to... Read More »

Nobody Talks About Minivan Season Anymore

Mar 13, 2013

I talk to owners and general managers on a daily basis and the conversations this week so far have been... Read More »

February Certified Pre-Owned Sales Climb Over Five Percent

Mar 7, 2013

According to Automotive Remarketing, Certified Pre-Owned Sales numbers for February climbed 5.1 percent in 2013 compared to 2012. The biggest... Read More »

What Are You Watching?

Mar 4, 2013

SHORTEST MONTH OF THE YEAR – HIGHEST CLICK COUNT YEAR TO DATE

Mar 1, 2013

February is the shortest month of the year and one that can be one of the slowest months in the... Read More »

February's Final Blog Post

Feb 28, 2013

I’ve learned a lot this month from visiting many dealerships to attending NADA in Orlando. So, I thought it would... Read More »

Consumer Reports Ranks Lexus, Toyota, and Scion Top Car Brands for 2013

Feb 27, 2013

February 26, 2013 Toyota Fast Facts is an update on Toyota and industry news. Please feel free to share this information... Read More »

Three Concerns for Used Vehicle Spring Sales

Feb 26, 2013

The following are what is heaviest on the minds of dealers as they prepare for a used car spring selling... Read More »

Innovation in the Entrance

Feb 22, 2013

An innovative way to display a Scion IQ is to park it between the double sliding doors at the entrance... Read More »

Author: John Paul Strong - Page 83