John Paul Strong, Author at Strong Automotive Merchandising

Revival of the Fittest

Feb 8, 2013

When I began my career in automotive marketing and advertising General Motors was holding 35 percent of the market share... Read More »

12 Reasons Your Customer Left Without Buying

Feb 6, 2013

Autoremarketing posted a story yesterday called “Why Car Shoppers Leave Dealerships without Buying” with some great research conducted by Car Research... Read More »

Super Bowl Spot Round-Up

Feb 5, 2013

We’ve had a day now to reflect on the game, the power outage, the “no-call”, and of course the spots. As... Read More »

January Sales Update

Feb 4, 2013

Quick update on January sales according to Automotivenews.com. January 2013 demand for new car sales rose 14 percent compared to January... Read More »

Five Ways to Prevent a February Flop

Feb 1, 2013

There is no substitute for getting out of the gate fast in sales especially in a short month like... Read More »

The Super Bowl of the Car Business

Feb 1, 2013

My friend referred to this time of the year as "The Super Bowl of the Car Business." Everyone gets excited about what the year holds. But do not forget this simple fact: In the retail car business, nothing happens until somebody sells something.

KBB's 25 Hottest Used Cars

Jan 31, 2013

What are the 25 hottest used cars for 2012? Here's the list!

What Does Effective Advertising Sound Like?

Jan 24, 2013

Guest post by Albert Martin, Sound Designer at Strong Creating an identity for your business through music used to mean... Read More »

Toyota of Plano Breaks 12/12 Sales Record

Jan 22, 2013

[wpvideo S2epidie] I would like to applaud Rusty Gentry and the Toyota of Plano Team for breaking their December 2012... Read More »

Missed Calls = Missed Business

Jan 21, 2013

WHAT! A dealership had a standard practice of scrolling through the missed call logs and having sales people call all customers who were not helped? Missed calls really do equal missed business.

Author: John Paul Strong - Page 85