John Paul Strong, Author at Strong Automotive Merchandising

The Brand Canyon

Jan 18, 2013

Are you getting lost in the Brand Canyon?

Apples, Oranges & Crystal Balls

Jan 17, 2013

Notre Dame versus Alabama was billed as the next great “game of the century” but it didn’t quite reach those... Read More »

US Bank Data Shows 2012 Credit Approvals Increase by 27% in 2012

Jan 16, 2013

According to an article on Autoremarketing taken from online retailer swapalease.com, customer credit approvals increased by 27% in 2012 from 2011.... Read More »

Effective Interactive Strategies: Geo Targeting

Jan 15, 2013

When you are looking to improve your interactive marketing efforts, an often overlooked and effective strategy is geo-targeting. When you... Read More »

The Power of the Mailbox Revisited

Jan 14, 2013

Last Thursday I wrote about pulling buyers down the purchase funnel faster with direct mail and noted an overall decline... Read More »

Second Straight Year of Record CPO Sales

Jan 11, 2013

I have posted several things recently about certified sales and the opportunity that dealers have in selling CPO units, but... Read More »

The Power of the Mailbox

Jan 10, 2013

It never seems to amaze me how effective direct mail can be in the month of December. I talk to... Read More »

Toyota's Hot Pink Re-branding

Jan 4, 2013

We saw this over at PRNewser and had to share……because anytime you can show a hot pink car, I think it... Read More »

GM Just Announced...

Jan 4, 2013

Over 1,000,000 vehicles have been sold that get over 30 miles per gallon in a single year. Many people in the health and... Read More »

2013 SAAR Projection

Jan 2, 2013

According to R.L. POLK they are expecting U.S. vehicle registrations to increase 6.6% in 2013. The number one influencer to this... Read More »

Author: John Paul Strong - Page 86