John Paul Strong, Author at Strong Automotive Merchandising

Did You Know?

Dec 6, 2012

According to Reuters, the SAAR rose in November to 15.54 million which comes in just shy of the pre-recession number... Read More »

December 2012 Newsletter

Dec 5, 2012

At a time when many dealers traditionally “write down” the value of their used car inventory, my position is to... Read More »

First Weekend Highs or Lows

Dec 4, 2012

A lot of different views came out yesterday, December 3rd, about how dealers fared over the first weekend of the... Read More »

What's Working?

Nov 30, 2012

A common question among car guys is the famed line… “What’s working?” While it is two simple words in a phrase, it... Read More »

Used Cars in the Storm 3: Under the Macro-scope

Nov 29, 2012

The estimates for damages sustained in the Northeast during Hurricane Sandy have reached billions of dollars and confirm the initial... Read More »

Gangnam Style

Nov 28, 2012

While watching TV the other night, I came across a story about the highest viewed video on the history of... Read More »

Improving Your Customer’s Web Experience

Nov 27, 2012

Strong’s digital director, Gayle Rogers, is sharing some tips on how to improve the overall experience that your customer has... Read More »

Strong Welcomes Bill Marefka

Nov 14, 2012

Bill Marefka joins Strong as a senior level account manager. His vast experience in marketing and strategic planning provide a unique benefit to Strong in the pursuit of new business opportunities.

Used Cars in the Storm 2: Prices & Precedence

Nov 12, 2012

“The damage of Sandy is present everywhere and now it is covered with snow, the Northeast cannot get a break!” ... Read More »

Used Cars in the Storm

Nov 7, 2012

Superstorm Sandy has hit and the damage estimates are piling up for both private-property owners and businesses. One area for... Read More »

Author: John Paul Strong - Page 88