John Paul Strong, Author at Strong Automotive Merchandising

Sep 25, 2012

[wpvideo ah0T6BI0] This is part 1 of a three part series to help your dealership develop a strategy for success... Read More »

Sep 24, 2012

It’s been said that “back in the day,” dealers would paper over the showroom windows to add to the suspense... Read More »

Sep 21, 2012

Who is the first manufacturer to launch a vehicle with the help of an infographic? Honda with the new 2013 Accord! (full... Read More »

Sep 21, 2012

It is one of the oldest adages in our industry: the final 10 selling days of any month can deliver... Read More »

Sep 20, 2012

[wpvideo kU6EFk4N]

Sep 19, 2012

Get to the point…in 50 words or less. When reviewing creative versus results, the most effective commercials are not wall-to-wall... Read More »

Sep 18, 2012

Yesterday, I asked where you stood on Direct Mail. They say love is blind so I may as well admit... Read More »

Sep 17, 2012

[wpvideo rQzHnZ4V]

Sep 13, 2012

This story from the New York Daily News crossed my desk the other day and I couldn’t help but feel... Read More »

Sep 13, 2012

Bridges are a tribute to ingenuity. They are an engineering marvel that gets us from here to there, and without... Read More »

Author: John Paul Strong - Page 92