John Paul Strong, Author at Strong Automotive Merchandising

Sep 12, 2012

On the way back from a dealer meeting, I had a very insightful conversation with our Digital Director at Strong,... Read More »

Sep 11, 2012

The GOOD news is that almost every brand has a hot product – Camry, Cruze, Fusion, Altima, Sonata and the... Read More »

Sep 11, 2012

For many, a moment frozen in the memory bank for a lifetime, September 11, 2001. But with our hectic in-the-moment... Read More »

Sep 10, 2012

read pt. 1 here In the course of a month, I visit dozens of dealerships and depending on the time... Read More »

Sep 6, 2012

The highest highs and the lowest lows have been experienced by everyone in this industry at some point in time.... Read More »

Sep 4, 2012

Sep 4, 2012

One of the pleasant surprises this year has been the success of big events. From one day to an entire... Read More »

Aug 24, 2012

[wpvideo tNw6rvkR] Make sure you get your team revitalized because shoppers in that 10-year-old fleet are coming in to buy.... Read More »

Aug 23, 2012

[wpvideo 5Jflzdt3] Tomorrow: Attack Mode part 4 – Your Sales Team

Aug 22, 2012

[wpvideo 0artfnyR] Tomorrow: Attack Mode part 3 – Hot Traffic Solves Cold Merchandise

Author: John Paul Strong - Page 93