Apr 19, 2012
I really don’t know, nor could anybody probably explain to me, why all dealership employees (sales/service/office personnel) are not required... Read More »
Author: John Paul Strong - Page 98
BIGGER & BETTER
Apr 18, 2012
I find myself telling a lot of automobile dealers a tried and true principle of advertising… “perception is reality” When... Read More »
“Nabobs & Neighbors” Lead the Sales Surge Parade
Apr 6, 2012
In the early 1970s during the Watergate scandal, then Vice President Spiro Agnew was defending President Nixon and called the... Read More »
Sell the Savings, Underline the Urgency
Apr 5, 2012
Opening day for baseball is here and the car business is hitting a home run! These factory statistics are amazing: ... Read More »
Tire Kickers turn into Sticker Rippers
Apr 3, 2012
I shot an arrow up into the air, and it came down…yup, right where I said it would. This blog... Read More »
Sales Have Sprung and the Heat is On
Mar 28, 2012
Whether or not “global warming” is the cause for the above average temperature numbers all across the country this month,... Read More »
Searching for new business? Start with your current customer base
Mar 26, 2012
John Paul is a contributing writer for the Business Journals Digital Network’s “How-to: Growth Strategies” series. Below is his most recent installment.... Read More »Get Live Industry Insights
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