ITS SO EASY – YET NOBODY DOES IT

I really don’t know, nor could anybody probably explain to me, why all dealership employees (sales/service/office personnel) are not required... Read More »

BIGGER & BETTER

I find myself telling a lot of automobile dealers a tried and true principle of advertising… “perception is reality” When... Read More »

The Big Mo: Momentum

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“Nabobs & Neighbors” Lead the Sales Surge Parade

In the early 1970s during the Watergate scandal, then Vice President Spiro Agnew was defending President Nixon and called the... Read More »

Sell the Savings, Underline the Urgency

Opening day for baseball is here and the car business is hitting a home run!  These factory statistics are amazing: ... Read More »

Tire Kickers turn into Sticker Rippers

I shot an arrow up into the air, and it came down…yup, right where I said it would.  This blog... Read More »

April 2012 Newsletter

Sales Have Sprung and the Heat is On

Whether or not “global warming” is the cause for the above average temperature numbers all across the country this month,... Read More »

Searching for new business? Start with your current customer base

John Paul is a contributing writer for the Business Journals Digital Network’s “How-to: Growth Strategies” series.  Below is his most recent installment.... Read More »

Tracking Traffic

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