Media Planning Alert

Posted:
Mar 21, 2012

Media Markets and Local Station Inventories are starting to shrink as we come to the end of the first quarter.... Read More »

SOCIAL MEDIA: Tuxedo and Brown Shoes

Posted:
Mar 19, 2012

Outside of the supply-line disruption brought about by the tsunami, the next leading headline of the past automotive year was... Read More »

Penetrating the Public Mind

Posted:
Mar 15, 2012

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

Getting the Wheels Off the Car

Posted:
Mar 13, 2012

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Real Genius

Posted:
Mar 12, 2012

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

QR Codes 101

Posted:
Mar 9, 2012

[wpvideo bJ2ZEyOC]

Do the MPG Math!

Posted:
Mar 8, 2012

Since I am prone to sharing old sayings, this has to be a favorite of many of us:  figures lie... Read More »

Good Advertising Needs Good Clients

Posted:
Mar 7, 2012

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

USP Trumps MPG

Posted:
Mar 6, 2012

Automotive ad pro Jack Griffis told me about a dealer he worked with who visualized his market as “Joe and... Read More »

March 2012 Newsletter

Posted:
Mar 5, 2012