Media Planning Alert

Media Markets and Local Station Inventories are starting to shrink as we come to the end of the first quarter.... Read More »

SOCIAL MEDIA: Tuxedo and Brown Shoes

Outside of the supply-line disruption brought about by the tsunami, the next leading headline of the past automotive year was... Read More »

Penetrating the Public Mind

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

Getting the Wheels Off the Car

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Real Genius

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

QR Codes 101

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Do the MPG Math!

Since I am prone to sharing old sayings, this has to be a favorite of many of us:  figures lie... Read More »

Good Advertising Needs Good Clients

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

USP Trumps MPG

Automotive ad pro Jack Griffis told me about a dealer he worked with who visualized his market as “Joe and... Read More »

March 2012 Newsletter