Respecting Ideas

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

2012’S First Blow – MPG vs. FUGP

The tsunami that rocked Japan and eventually disrupted the entire retail automotive market occurred March 11th of last year, and... Read More »

Is the Gas Tank Half-Empty.....or Half-Full?

Here we go again, my friends, staring down the oil barrel of rising gas prices and pondering the question of... Read More »

The Genius of Simplicity

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

Every Business Lives or Dies by Traffic

The Business Journals Digital Network recently invited John Paul to contribute to their “How-to Marketing” series.  His insights on retail... Read More »

The Morning After

I’m sure you all still have smiles on your faces after yesterday’s Automotive News alert that J.D. Power bumped it’s... Read More »

What Does It Take To Move The Market?

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

PERCEPTION PROTECTION

This may not be everyone’s method for doing research on the internet, but I try to set aside time to... Read More »

Reach for the Stars

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

The Importance of Integration

Everything we do is about integration. When we launch a campaign, it has to be seamless in terms of core... Read More »