Respecting Ideas

Posted:
Mar 2, 2012

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

2012’S First Blow – MPG vs. FUGP

Posted:
Mar 1, 2012

The tsunami that rocked Japan and eventually disrupted the entire retail automotive market occurred March 11th of last year, and... Read More »

Is the Gas Tank Half-Empty.....or Half-Full?

Posted:
Feb 29, 2012

Here we go again, my friends, staring down the oil barrel of rising gas prices and pondering the question of... Read More »

The Genius of Simplicity

Posted:
Feb 28, 2012

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

Every Business Lives or Dies by Traffic

Posted:
Feb 25, 2012

The Business Journals Digital Network recently invited John Paul to contribute to their “How-to Marketing” series.  His insights on retail... Read More »

The Morning After

Posted:
Feb 24, 2012

I’m sure you all still have smiles on your faces after yesterday’s Automotive News alert that J.D. Power bumped it’s... Read More »

What Does It Take To Move The Market?

Posted:
Feb 23, 2012

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

PERCEPTION PROTECTION

Posted:
Feb 22, 2012

This may not be everyone’s method for doing research on the internet, but I try to set aside time to... Read More »

Reach for the Stars

Posted:
Feb 17, 2012

This is one in a series sharing my admiration for the genius of Leo Burnett, who after years of studying... Read More »

The Importance of Integration

Posted:
Feb 16, 2012

Everything we do is about integration. When we launch a campaign, it has to be seamless in terms of core... Read More »