If You Are Not as Excited About 'Cash for Clunkers' as You Were When it First Started - You Need to Adjust Your Thinking

A few Dealers and General Managers have grumbled in the last few days about the program and some have even... Read More »

Ford Dealer Advertising Co-op Getting Cut

I have blogged on a lot of the great things that Ford has done right in the last 12 months... Read More »

Beat 'Em - Braveheart Style

This is James Farrell from Central Florida Toyota holding his Saturday Morning Meeting – BRAVEHEART STYLE (yes, kilt and all). The goal... Read More »

Credit is Getting Better – Including Hispanic Buyers

The Texas markets are showing an increase in Hispanic buyers in the market and dealers are citing that the credit... Read More »

Strong Automotive Advises on SEM Strategies in the Current Automotive Market

Reporting and Data from the last 90 days is pointing to two very prominent indicators in regards to SEM strategies... Read More »

What Customers Want From Customer Service

What do customers want?
 To start, customers want product value that exceeds the price they’re paying. Next, they want a... Read More »

Is Monday the ‘NEW Saturday’ in the Retail Automotive Business?

  STRONG of Birmingham, Alabama has an interesting case study of 4 Major Market dealers, both import and domestic, who have posted... Read More »

John Paul Strong & Mike Strong Become Modern Day Cowboys…

  August of 2009 in the Retail Automotive Arena has just reached a new period… A Historic Period… Some people... Read More »

Are You Prepared to Hold Gross? – You Better Be

Cash for clunkers is upon us… and everybody is anticipating the biggest lift in business since we first dropped to... Read More »

Cash For Clunkers Update

Google Trends also highlights the top 10 US cities by “Cash For Clunkers” search volume: Detroit, MI Oklahoma City, OK... Read More »