Taking Care of Your Customers

Posted:
Jun 20, 2009

This week, I was working with a service manager to create a bundled service package and he started talking about... Read More »

Strong Automotive Helps End the Success of the 3rd Party Lead Providers

Posted:
Jun 19, 2009

2 Ways you can REDUCE your spending on “3rd party lead providers” and INCREASE qualified web traffic: 1)  In the... Read More »

DealerRater.com

Posted:
Jun 18, 2009

The latest fad in customer testimonial and avoiding getting “hate mailed to death” on the search engines is DealerRater.com. The site is growing... Read More »

Car Afficionados Get Artsy with their Passion

Posted:
Jun 15, 2009

Car as Art By Claire Martin of MSN Autos  We’ve all seen cars emblazoned with flames or the occasional VW bus polka-dotted... Read More »

Advertising Pitfalls: Manufacturer Compliance

Posted:
Jun 12, 2009

I have been discussing with dealers the importance of compliance checks on their websites. Toyota and Honda have begun to issue STRIKES to dealers who have either pricing... Read More »

Dealership Advice: Don't Get Ripped Off!

Posted:
Jun 12, 2009

An item that is becoming more prevalent and needs to be addressed are comments that are posted to ripoffreport.com about dealerships and... Read More »

Fuel Prices are Rising… Time to Watch Used Car Inventory

Posted:
Jun 11, 2009

Don’t Panic – but with book values still steadily climbing, don’t get caught in the high gas trap. Keep a very... Read More »

Dealerships: Can the Newspaper & Start Using Craigslist to Hire Salespeople

Posted:
Jun 10, 2009

While being fed up with newspaper rates in a large Texas market, a General Manager (who will remain nameless) decided... Read More »

Area Automobile Sales Increase for 3rd Month in a Row

Posted:
Jun 5, 2009

FOR IMMEDIATE RELEASE June 4, 2009 Birmingham Automobile Dealers Association, Inc. For information contact: Brett D. McBrayer, CAE President/CEO 205.980.0540... Read More »

Why People Watch the American Idol Finale

Posted:
May 26, 2009

The lights, the look, the music that sounds like a tornado siren and most of all ‘the winner’. America loves a winner... Read More »