Great Car Ads

Posted:
Feb 24, 2009

To all the people that stereotype the Automotive Advertising Business andAutomotive Advertising Agencies… This one’s for you.  If you have... Read More »

Auto Marketing

Posted:
Feb 24, 2009

Here’s something to thing about if you are the “Prince of Pessimistic Thinking.” Do the math – there were 750,000... Read More »

Ford Dealer Motivates His Sales Force

Posted:
Feb 24, 2009

Below is an email that I received from one of my dealers, Ronnie Watkins. Subject: SHARE THE GOOD NEWS! ALL... Read More »

Remember Good Looking Cheerleaders

Posted:
Feb 24, 2009

Toyota Dealer Advertising   In the current market, all dealers need to be attentive to on the lot merchandising. With... Read More »

Give them the show, or someone else will

Posted:
Feb 24, 2009

Reports across the country show that traffic reports were high over Presidents’ Day weekend. Some dealers who advertised aggressively reported... Read More »

Staying Focused

Posted:
Feb 24, 2009

“Remind yourself that if you will invest in growing your market share now, your profits will grow in a growing... Read More »

Supply You Got, Demand You Generate!

Posted:
Feb 24, 2009

Below is the text from the article in the Birmingham News: Supply and demand equals great deal today By Toni... Read More »

Automotive Intelligence

Posted:
Feb 16, 2009

Keyword Strength  “Teams do not go physically flat, they go mentally stale” –Vince Lombardi GETTING READY FOR A GREAT DAY... Read More »

Ad Dollars

Posted:
Feb 16, 2009

If you own or run a dealership you probably understand enough of the stock market, banking industry and investments to... Read More »

Vertical Strategy

Posted:
Feb 16, 2009

“Business is in the toilet” “Then why don’t you try something different?” If the market is not responding your ads,... Read More »